Skiilight Interactive – Seattle Marketing, Web Design, and Graphic Design

Search Engine Optimization doesn’t only optimize websites for crawlers, it optimizes websites for people too!  Humans utilize visualization and familiar terms to remember web addresses.  SEO aids in this by providing simple URLS that perform complex functions.

For example, let’s say I created a PHP script that retrieved information about cities.  Since there are many cities with the same name, I’d have to include state also.  My PHP script URL may look something like this:  mywebsiteaboutcities.com/index.php?state=WA&city=Seattle&timezone=Western.  This URL is non-SEO friendly and very hard to remember.  The average person isn’t going to remember all the ?’s &’s and =’s.

With the aid of SEO we can change this address to mywebsiteaboutcities.com/WA/Seattle/ and the users can then catch on and utilize the site in a whole new way.  Even if there are links or not, a user could simply change /WA/ to /TX/ and /Seattle/ to /Dallas/ without having any programming knowledge and receive information about Dallas, TX.

Now, if your site information is worthy, in human conversation among friends someone could communicate your URL.  All parties in the conversation could easily remember how to navigate to your website information on Dallas, TX thanks to our friendly neighborhood superhero, SEO.